In the world of sports marketing, every sale is a challenge, but some become milestones. This was the case when we were advising a sports leisure company that received a mysterious order worth €300,000. The lack of information about the client piqued our curiosity, so we decided to visit them to better understand their needs and explore potential growth opportunities.
Preparation and a Rocky Start
Before the trip, we thoroughly researched the client and prepared for various scenarios to ensure the best possible approach to the meeting. However, the adventure got off to a rough start—we arrived at the airport early in the morning, only to find that no one was there to pick us up. The next day, after a few unexpected challenges, we finally met our mysterious buyer face-to-face.
Listening to the Client and Expanding the Vision
During the meeting, we understood why the client preferred to remain behind the scenes. Their concerns and expectations were clear, and this was where our adaptability and extensive network made a difference. Not only did we successfully meet their initial needs, but we also identified additional opportunities to enhance their project.
Turning an Opportunity into a Major Deal
Thanks to our flexibility and the range of solutions we could offer, the scope of the project naturally expanded. What started as a €300,000 order evolved into a €1 million sale, delivering significant value both for the client and our partner.
We returned with the satisfaction of having done an excellent job—strengthening a key business relationship and, of course, celebrating this remarkable achievement as it deserved.