One of our partners had been organizing a successful summer sports event for nearly 15 years. However, they wanted to take it into the next level and turn it into a benchmark event for families. The challenge was clear: how to finance an ambitious expansion plan without compromising the sustainability of the project?
The Strategy: Finding the Right Sponsor
After weeks of analysis and discussion, we determined that securing sponsorships was the best approach. However, since it was a local event, we knew that large brands wouldn’t be the ideal fit. Instead, we focused on regional businesses that shared our partner’s values and had a similar target audience—creating a real synergy that would benefit both parties.
Designing a Compelling Value Proposition
To make the sponsorship appealing, we structured different investment levels with clear benefits, including:
- Tangible return on investment through visibility at the event and promotional materials.
- Active participation opportunities in activities and demonstrations.
- Lead generation and business opportunities with attendees.
Results: A Successful First Year
After knocking on many doors and presenting our value proposition, we secured sponsorship agreements with four local companies willing to support the project. Thanks to their backing, our client was able to take the first step toward their ambitious growth plan.
This case demonstrates that, with the right strategy, even small businesses can access sponsorships that drive their development. At Pro SportSales, we continue helping our partners achieve their goals by connecting them with the right opportunities.